We have all heard about the joys and benefits of going green, and about how it is inevitable in current times. The sky high levels of pollution, and the global warming and climate change phenomena have been discussed aplenty, particularly by the environmentally conscious American population. Yet, eco-friendly living has not established itself well in the US, despite several calls for change. Exploring this in depth reveals some startling truths about Eco-conscious living. Why Going Green Is Admittedly several benefits work in favor of an environmental-friendly lifestyle. For one thing it ensures health living and the satisfaction that the world will remain beautiful and unscarred. Perhaps the innate contentment also comes from knowing that the world we live in will be a secure and wholesome abode for generations to come. Being environmentally conscious is appealing and is certainly a worthy cause. The Downside to Eco Friendly Living While acknowledging the benefits of adopting the Eco-