Not too long ago, getting news depended upon your daily newspaper and your dose of magazines and TV. If you had an opinion to share with the rest of the community, you rarely did get the opportunity unless of course you were part of the media elite or a revered critic in your own right. For the less influential though, projecting their take on an issue was a distant dream, yet. The established media had its own notions about letting the common man have his say – carefully guarded procedures and a wary control over public opinion meant that an outsider rarely made a mark on the literary scene. Rise of Social Media Well, the Internet changed all that. The marked media-shift has been born of nothing less than sustained efforts to change the way the world shares news. It’s no more the sole prerogative of the choicest few; information now flows instantaneously across the globe. The age of the Web 2.0 has finally arrived and is here to stay. You, the layman, can now not only write on t