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Showing posts from 2014

Blogging: A Business Model To Contend With

If there is one marketing tool that is grossly underestimated by most business owners, it certainly is blogging. Using a blog to get your word out there is starting to make sense for a lot of corporates, and even small business owners . Here's why: Establishing an online presence: A blog makes perfect sense because it gives a personal feel to your business, while still enhancing your presence over the web. Cost effective campaigning: A blog is not viewed as a direct advertorial, and this means understated marketing. Blogs are also economical considering the range of free or economical blog domains available. Lending personality to your site: An out of domain blog lends a fresh view on your corporate image. When big brands blog, everybody listens, but this does not mean the evolving entreprenuers are to be left behind. Brand community: Blogs are great ways to gather a loyal community of like minded businesspeople or even a prospective clientele. Getting up close and perso

Plaigarising Anew - Are Spammers Fooling Search Engines?

Plagiarism is not a new online phenomenon by any standard. In reality, the ease and the lack of established governance in curbing online content theft have in essence made this concept into a notoriety of sorts. The rise of spam sites, splogs, and mirror sites, which conveniently delve into its benefits to either enhance their site hits or their ad revenue or both, just goes to prove how widespread it really is. In the online arena, no website is unassailable, and no security is absolute. It is little wonder then that this has led leading search engines to adopt strict criteria to weed out plagiarised content, thus protecting the original site reputation. This measure began with Google bringing down the search rankings and indexing of sites with duplicate content, thus slashing their exposure rates. And other search sites have followed in tandem too. Foolproof Plagiarism? Almost... So why is plagiarism now a new phenomenon? Nope, it certainly is as old as the web arena