If there is one marketing tool that is grossly underestimated by most business owners, it certainly is blogging. Using a blog to get your word out there is starting to make sense for a lot of corporates, and even small business owners. Here's why:
- Establishing an online presence: A blog makes perfect sense because it gives a personal feel to your business, while still enhancing your presence over the web.
- Cost effective campaigning: A blog is not viewed as a direct advertorial, and this means understated marketing. Blogs are also economical considering the range of free or economical blog domains available.
- Lending personality to your site: An out of domain blog lends a fresh view on your corporate image. When big brands blog, everybody listens, but this does not mean the evolving entreprenuers are to be left behind.
- Brand community: Blogs are great ways to gather a loyal community of like minded businesspeople or even a prospective clientele.
- Getting up close and personal: Blogs lend a certain personal touch to your business site or your product catalogue.
- A two-way forum: Perhaps the key advantage to a blog is raking in on the feedback mechanism where reader commenting is encouraged. This can be a valuable tool to create an easy exchange of opinions and expectations.
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