If there is one marketing tool that is grossly underestimated by most business owners, it certainly is blogging. Using a blog to get your word out there is starting to make sense for a lot of corporates, and even small business owners . Here's why: Establishing an online presence: A blog makes perfect sense because it gives a personal feel to your business, while still enhancing your presence over the web. Cost effective campaigning: A blog is not viewed as a direct advertorial, and this means understated marketing. Blogs are also economical considering the range of free or economical blog domains available. Lending personality to your site: An out of domain blog lends a fresh view on your corporate image. When big brands blog, everybody listens, but this does not mean the evolving entreprenuers are to be left behind. Brand community: Blogs are great ways to gather a loyal community of like minded businesspeople or even a prospective clientele. Getting up close and perso