Plagiarism is not a new online phenomenon by any standard. In reality, the ease and the lack of established governance in curbing online content theft have in essence made this concept into a notoriety of sorts. The rise of spam sites, splogs, and mirror sites, which conveniently delve into its benefits to either enhance their site hits or their ad revenue or both, just goes to prove how widespread it really is. In the online arena, no website is unassailable, and no security is absolute. It is little wonder then that this has led leading search engines to adopt strict criteria to weed out plagiarised content, thus protecting the original site reputation. This measure began with Google bringing down the search rankings and indexing of sites with duplicate content, thus slashing their exposure rates. And other search sites have followed in tandem too. Foolproof Plagiarism? Almost... So why is plagiarism now a new phenomenon? Nope, it certainly is as old as the web arena